Unit 5 Management Essay Writing Assignment
|# OF SOURCES||4|
|# OF PAGES & WORD COUNT||4 ≈ 1100 WORDS|
For this assignment, you will write an essay from the perspective of of CEO of a small company who is thinking about financial strategic planning for the firm.
1. Review this week’s required reading.
2. Next, imagine yourself as the CEO of a small company who is preparing to write a strategic plan. As part of the preparation, you ask yourself the following questions about the strategic planning process:
3. Now, again assuming the CEO’s perspective, compose a 750-1000 word essay that formally answers those two questions.
4. Click the link above to submit your completed essay to your instructor.
|Excellent (4)||Good (3)||Needs Improvement (2)||Poor (1)|
|The essay has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of management language.||The essay has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of management language is acceptable.||The essay has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate management language is required.||The essay has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for management use.|
|Essay Organization and Formatting||Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.||Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.||Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.||Sections are missing and/or poorly organized. Formatting is messy and unprofessional.|
|Essay Content/Relevance /Thinking||The essay content is relevant, comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.||The essay content is relevant and sufficient. Thinking and ideas are clear but could be expanded to be more thorough.||The essay content is slightly relevant, fairly basic and/or thinking and ideas lack some clarity and depth.||The essay content is irrelevant, very basic and thinking and ideas are superficial and lack clarity.|