Target Market Strategy Paper

February 14, 2021

Create a new product that will serve two business (organizational) markets.

write a 1,100-1,500 word paper that describes your product, explains your strategy for entering the market, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.

Include and introduction and conclusion that make relevant connections to course objectives.

Target Market Strategy Paper Grading Rubric

	Excellent (4)	Good (3)	Needs Improvement (2)	Poor (1)
Language/Spelling/ Grammar	Paper has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language.	Paper has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable.	Paper has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required.	Paper has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use.
Paper Organization and Formatting	Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.	Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.	Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.	Sections are missing and/or poorly organized. Formatting is messy and unprofessional.
Analysis/Thinking	Analysis is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.	Analysis is sufficient. Thinking and ideas are clear but could be expanded to be more thorough.	Analysis is fairly basic and/or thinking and ideas lack some clarity and depth.	Analysis is very basic and thinking and ideas are superficial and lack clarity.
TOTAL:

Target Market Strategy Paper

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