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Product Life Cycle Presentation
Product Life Cycle Presentation
| ORDER # | 100110 |
| TYPE | POWERPOINT PRESENTATION |
| WRITING LEVEL | UNDERGRADUATE |
| WRITING STYLE | APA |
| # OF SOURCES | 1 |
| NUMBER OF SLIDES & WORD COUNT | 1 ≈ 275 WORDS |
Choose from one of the brands at below:
•Oreo Cookie
•Blackberry
•Apple
•Macy’s
•Ford
Identify where in the PLC the brand is currently
Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)
Submit to Blackboard as 1 PowerPoint slide
Be sure to clearly identify product chosen
Grading Rubric
| Excellent (4) | Good (3) | Needs Improvement (2) | Poor (1) | |
| Language/Spelling/ Grammar | Presentation has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language. | Presentation has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable. | Presentation has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required. | Presentation has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use. |
| Presentation Organization and Formatting | Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements. | Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing. | Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately. | Sections are missing and/or poorly organized. Formatting is messy and unprofessional. |
| Presentation of Ideas/Thoughts | Presentation of ideas and thoughts is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough. | Presentation of ideas and thoughts is sufficient. Thinking and ideas are clear but could be expanded to be more thorough. | Presentation of ideas and thoughts is fairly basic and/or thinking and ideas lack some clarity and depth. | Presentation of ideas and thoughts is very basic and thinking and ideas are superficial and lack clarity. |
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