Product Development for Specific Market Segments

January 15, 2021

Research the country/market for a product that they do not yet have available. The written paper must be no less that 8 pages typed, double spaced, Arial Font, Font size 11, not including the cover page and reference page. Please use APA format for citing your sources. In addition, you will also prepare a Power Point Presentation that you will present to the class during either Session 12, November 30 or Session 13, December 7,2020.
Please be sure to include the following criteria in your written paper and your presentation:
What country and product did you select and why? What challenges will you face?Nikole
What is the strategy and the competitive advantage for this country and product? Nikole
How well did your product fit into the market/countries culture? Did you have to make modifications? Kangni
What legal and political aspects did you have to overcome?
legal aspects might you encounter? Kangni
What will your start-up costs be? (you can just estimate here) Irene
How many employees will you need to help with the start up? Irene
What HR issues could you foresee? Michelle
Do you have a plan for Employee Training & Development? Michelle

Grading Rubric for Product Development for Specific Market Segments Paper

Your essay will be graded based on the following rubric:

Category	Unacceptable (0-1)	Needs Improvement (2-3)	Good (4)	Excellent (5)	Total Possible Points

	There is no apparent organization to the essay. It shows some coherence but ideas lack unity.	There is some level of organization though digressions, ambiguities, irrelevance are too many. Transition evident but not used throughout essay.	Essay is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present.	Essay shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic.	15
Content (x3)	Essay lacks evidence of critical thinking. Uses superficial, simplistic, or irrelevant reasons and unjustifiable claims. Makes illogical, inconsistent inference.	Essay is primarily opinion without valid support. Little critical thinking is evident. Follows existing evidence to obtain conclusions.	Ideas are logical and reasoned, but demonstrate lesser degree of originality. Follows evidence and reason lead to obtain justifiable, logical conclusion.	Writer develops logical and reasoned independent ideas that go beyond predictable outcomes or the conclusions of researched materials. Follows where evidence and reason lead in order to obtain defensible, thoughtful, logical conclusions or solutions.	15
Grammar & Mechanics(x2)	Sentences are unclear and many grammatical errors in structure make essay virtually unreadable. Spelling, punctuation, capitalization, and vocabulary usage contain major flaws that impede readability.	Most spelling, punctuation, and grammar correct allowing reader to progress through essay. Some errors remain.	Essay has few spelling, punctuation, and grammatical errors allowing reader to follow ideas clearly. Very few fragments or run-ons.	Essay is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons.	5