Porter’s 5-Forces Model Analysis Read the case “Coke and Pepsi in 2010” first.
The Soft Drink Industry assignment asks you to provide an industry analysis using Porter’s 5-Forces Model. There are three parts to the assignment: (1) For each Force, answer whether the Industry Force is low, medium, or high in intensity. Cite key evidence from the case to support your answer — do not list everything, just the most important point or two that supports your answer; (2) Given the strengths of the other Industry Forces, is the level of price rivalry what you would expect based on the 5-Forces theory? Why or why not? (3) Think dynamically; What Force is changing the most? Is it increasing or decreasing? Be sure to discuss the economic performance of the soft-drink industry. Provide evidence from the case for your answer.
You should not do any graphics for this assignment: Just type your answers. I also upload the class slides and textbook for you to look at. Grading Rubric | Excellent (4) | Good (3) | Needs Improvement (2) | Poor (1) | | Language/Spelling/ Grammar | Analysis has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language. | Analysis has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable. | Analysis has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required. | Analysis has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use. | | Analysis Organization and Formatting | Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements. | Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing. | Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately. | Sections are missing and/or poorly organized. Formatting is messy and unprofessional. | | Analysis/Thinking | Analysis is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough. | Analysis is sufficient. Thinking and ideas are clear but could be expanded to be more thorough. | Analysis is fairly basic and/or thinking and ideas lack some clarity and depth. | Analysis is very basic and thinking and ideas are superficial and lack clarity. | | TOTAL |
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