Porter’s 5-Forces Model Analysis
Read the case “Coke and Pepsi in 2010” first.
There are three parts to the assignment:
(1) For each Force, answer whether the Industry Force is low, medium, or high in intensity. Cite key evidence from the case to support your answer — do not list everything, just the most important point or two that supports your answer;
(2) Given the strengths of the other Industry Forces, is the level of price rivalry what you would expect based on the 5-Forces theory? Why or why not?
(3) Think dynamically; What Force is changing the most? Is it increasing or decreasing? Be sure to discuss the economic performance of the soft-drink industry.
Provide evidence from the case for your answer.
I also upload the class slides and textbook for you to look at.
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