Paper on Baby Boomers in Older Adulthood

April 7, 2021

Paper on Baby Boomers in Older Adulthood

ORDER #	100021
PAPER TYPE	ESSAY
WRITING LEVEL	UNDERGRADUATE
WRITING STYLE	APA
# OF SOURCES	2
# OF PAGES & WORD COUNT	5 ≈ 1375 WORDS

Baby Boomers in Older Adulthood

The largest segment of the U.S. population, the “baby boomers,” are moving into older adulthood. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 1500 words.

Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate. Please use references other than those included in our Lessons to extend your research and knowledge.

This assignment uses a grading rubric. Please read the rubric before you start writing your paper.

Grading Rubric

	Excellent (4)	Good (3)	Needs Improvement (2)	Poor (1)
Language/Spelling/ Grammar	Explanations have no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language.	Explanations have a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable.	Explanations have some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required.	Explanations have numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use.
Essay Organization and APA Formatting	Relevant sections are included, and each is organized effectively. APA formatting is professional and consistent and includes all required elements.	Relevant sections are included but could be a little better organized. APA formatting is acceptable and/or one or two required elements are missing.	Relevant sections are included but organization could be improved. APA formatting is inconsistent and/or many elements are missing or not formatted appropriately.	Sections are missing and/or poorly organized. APA formatting is messy and unprofessional.
Scope and content/Thinking	Scope and content is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.	Scope and content is sufficient. Thinking and ideas are clear but could be expanded to be more thorough.	Scope and content is fairly basic and/or thinking and ideas lack some clarity and depth.	Scope and content is very basic and thinking and ideas are superficial and lack clarity.

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