Online Data Analysis Project Two

January 13, 2021

The project is equivalent to 2000 words (50%)
DUE: Monday 1 June by 9 am
Broad Research Essay Topics
STAGE 1
Choose ONE of the following questions and respond to that question in 2000 words:
1. In the following Entrepreneur article ‘Time to Pull the Plug? 8 Real Threats to
Traditional TV’ https://www.entrepreneur.com/article/244462 the majority of disruptions come from the internet and that users multitask across various screens at the same time, simultaneously. Consider (1) what is the nature of the new digital media networks we – and so many other developed and developing nations – are now building and utilizing; and (2) for whom?
2. How does mobile telephony enable a renewal of the public sphere and extension of democratic processes?
Here, you will need to undertake some secondary research using scholarly material to investigate and critically engage with your chosen topic broadly outlined above.
STAGE 2
In order to demonstrate your research, we will again use some quantitative data and this is essential element that will need to be integrated into your essay and substantiated through this primary research material as a way to verify some of the secondary research you have advanced and supported.
This part of the task will introduce you to using a professional Data Visualization Tool called Tableau. Tableau Software produces a family of interactive data visualization products focused on business intelligence and research analytics. Such visual data processing tools are vital in today’s media driven world. I am going to take this task at a very basic level.

Grading Rubric

Your essay will be graded based on the following rubric:

Category	Unacceptable (0-1)	Needs Improvement (2-3)	Good (4)	Excellent (5)	Total Possible Points
Thesis (x3)	Essay has no clear flow of content and does not address the assignment.	Essay has incomplete or ill-defined thesis, and does not completely address the assignment. Content sometimes strays from the assigned topic.	Essay has thesis that addresses assignment. Some parts of essay could have more thoroughly supported thesis.	Essay has clear thesis that thoroughly and insightfully addresses all aspects of the assignment. All parts of the essay support the thesis and clearly and accurately make case.	15
Organization (x3)	There is no apparent organization to the essay. It shows some coherence but ideas lack unity.	There is some level of organization though digressions, ambiguities, irrelevance are too many. Transition evident but not used throughout essay.	Essay is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present.	Essay shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic.	15
Content (x3)	Essay lacks evidence of critical thinking. Uses superficial, simplistic, or irrelevant reasons and unjustifiable claims. Makes illogical, inconsistent inference.	Essay is primarily opinion without valid support. Little critical thinking is evident. Follows existing evidence to obtain conclusions.	Ideas are logical and reasoned, but demonstrate lesser degree of originality. Follows evidence and reason lead to obtain justifiable, logical conclusion.	Writer develops logical and reasoned independent ideas that go beyond predictable outcomes or the conclusions of researched materials. Follows where evidence and reason lead in order to obtain defensible, thoughtful, logical conclusions or solutions.	15
Grammar & Mechanics(x2)	Sentences are unclear and many grammatical errors in structure make essay virtually unreadable. Spelling, punctuation, capitalization, and vocabulary usage contain major flaws that impede readability.	Most spelling, punctuation, and grammar correct allowing reader to progress through essay. Some errors remain.	Essay has few spelling, punctuation, and grammatical errors allowing reader to follow ideas clearly. Very few fragments or run-ons.	Essay is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons.	5