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Marketing Strategy for Retail Chains Paper
Marketing Strategy for Retail Chains Paper
After my lecture and slides on Retail Strategy Research ONE of the following retail concepts – Blue Apron, Hello Fresh, Digg Inn, Mirror App, Dollar Shave Club, Yeti (warning: focus of their retailing not wholesaling), Bonobos, Warby Parker, Outdoor Voices, Trunk Club, or Birch Box (You may also pick your own) Specifically comment on the effectiveness of their strategies in the following areas:
1.Target Market and Retail Format
2. Sustainable Competitive Advantage
3 .Customer Loyalty
4. Brand Image
5. Positioning
6. Unique Merchandise
7. Customer Service
8. These are all relatively new concepts. Has the one that you chose been successful? Provide specifics from research that support your answer and your definition of success. Also, explain why they have succeeded, or why not.
All of your eight answers above should relate to just the one company that you chose from the list provided or you may choose one of your own. I do not want your personal eating and shopping opinions. I want objective analysis based on what you learn thru research. One page。 Requires a significant amount of research. Curate and edit all that you learned, so that you are presenting the key and the important nuggets that you found that support your point of view. You should be packing a lot of learning into a small amount of space. You may utilize bullets.
Your Marketing Strategy for Retail Chains Paper will be graded based on the following rubric:
| Category | Unacceptable (0-1) | Needs Improvement (2-3) | Good (4) | Excellent (5) | Total Possible Points |
| Organization (x3) | There is no apparent organization to the paper. It shows some coherence but ideas lack unity. | There is some level of organization though digressions, ambiguities, irrelevance are too many. Transition evident but not used throughout paper. | Paper is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present. | Paper shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic. | 15 |
| Content (x3) | Paper lacks evidence of critical thinking. Uses superficial, simplistic, or irrelevant reasons and unjustifiable claims. Makes illogical, inconsistent inference. | Paper is primarily opinion without valid support. Little critical thinking is evident. Follows existing evidence to obtain conclusions. | Ideas are logical and reasoned, but demonstrate lesser degree of originality. Follows evidence and reason lead to obtain justifiable, logical conclusion. | Writer develops logical and reasoned independent ideas that go beyond predictable outcomes or the conclusions of researched materials. Follows where evidence and reason lead in order to obtain defensible, thoughtful, logical conclusions or solutions. | 15 |
| Grammar & Mechanics(x2) | Sentences are unclear and many grammatical errors in structure make paper virtually unreadable. Spelling, punctuation, capitalization, and vocabulary usage contain major flaws that impede readability. | Most spelling, punctuation, and grammar correct allowing reader to progress through paper. Some errors remain. | Paper has few spelling, punctuation, and grammatical errors allowing reader to follow ideas clearly. Very few fragments or run-ons. | Paper is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons. | 5 |
Marketing Strategy for Retail Chains Paper
