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Marketing Information System Research Paper
Marketing Information System Research Paper
| ORDER # | 100561 |
| PAPER TYPE | RESEARCH PAPER |
| WRITING LEVEL | UNDERGRADUATE |
| WRITING STYLE | HARVARD |
| # OF SOURCES | 4 |
| # OF PAGES & WORD COUNT | 4≈ 1100 WORDS |
Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the UAGC Library, in addition to the textbook.
- Describe the primary marketing problem facing the product you have chosen.
- Describe three sources of secondary information that might be in the company’s marketing information system.
- Describe two types of proprietary corporate information that the company might collect for its marketing information system.
- Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.
This assignment uses a grading rubric. Please read the grading requirements of the rubric before you start writing your paper.
Grading Rubric
| Excellent (4) | Good (3) | Needs Improvement (2) | Poor (1) | |
| Language/Spelling/ Grammar | Paper has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language. | Paper has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable. | Paper has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required. | Paper has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use. |
| Paper Organization and Formatting | Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements. | Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing. | Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately. | Sections are missing and/or poorly organized. Formatting is messy and unprofessional. |
| Paper content /Thinking | Paper content is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough. | Paper content is sufficient. Thinking and ideas are clear but could be expanded to be more thorough. | Paper content is fairly basic and/or thinking and ideas lack some clarity and depth. | Paper content is very basic and thinking and ideas are superficial and lack clarity. |
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