Key Success Factor Matrix Assignment
You are expected to create a new company related to : “cheese”
Then do the Key Success Factors Matrix about this company
Please read all the articles attachments in detail first ,
then according to these articles’ materials do the Key Success Factors Matrix about this company you create.
Key success factors
Regarding Customer Acquisition, Customer Retention and Branding:
Besides the traditional sections one might find in the Competitor Analysis, such as Location, When Founded, Brief History, Revenue, Employees, Ownership, Overview, and of course your rationale for why you consider this competitor to be one you should investigate, you should include three more sections as follows:
• Customer Acquisition
• Customer Retention
1) Regarding this type of information, how did this competitor achieve these?
2) What did they do to gain new customers to make their success happen?
3) What did they do to keep their current customers and have them buy their current, or their new products?
4) What did they do to maintain their brand image?
5) Did they advertise in magazines? Which? Did they promote on television? Where, when, which stations? Did they print shopping bags customers were given when they made a purchase of this competitor’s products so other people will see the brand name when the customer walked down the street?
6) What kinds of things did they do to achieve their results? This is what you really need to know to be able to compete with them.
You might need to do some of the same things. Or, you might need to do other things to “counter” what this competitor does.
The things I have placed in this comment are the key to a good Competitor Analysis. These are the kinds of things that will help you plan and will help you become competitive and successful in the marketplace.
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