Internet-Based Persuasion Assignment
View the PowerPoint(s), watch the YouTube (below) from the author, and read the article. Which of the principles discussed in the text or article are more likely the way in which you find yourself being persuaded?
Main contributors to research on this topic are Pratkanis and Aronson (1992) who contributed excellent examples via research of how people can be persuaded when they are in a mindless state, as well as when they are thoughtful. And Cialdini’s (2001) very popular, educational, and entertaining book Influence which provides an excellent supplement to the chapter on persuasion. From his experimental studies to his three-year immersion into the world of compliance professionals. Cialdini found that the majority of influence tactics fall within six basic categories or key principles: reciprocation, consistency, social proof, liking, authority, and scarcity. There are other researchers as well. Most would agree or have made references to Cialdini’s key principles. In summary they are:
6 Key Principles to the psychology of persuasion:
The topic of this assignment is Internet-based persuasion, and the challenge is to offer a social-psychological critique of an interactive website that attempts to persuade people .” Find an internet website and in a one page paper identify the principles that are being used to persuade you to ……what?
Your essay should be at least 3 pages (825 words) excluding the title and reference pages., All references must be cited in APA format. Use Times New Roman or Arial Font size 12 and page margins of 1*1.
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