Innovation and Creativity in the Mobile Space
|# OF SOURCES||2|
|# OF PAGES & WORD COUNT||3≈ 825 WORDS|
The paper should be approximately 800 words
Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to this organization. Provide a set of recommendations specifically describing mobile e-commerce strategies that you believe would be valued by the majority of their customers. (If desirable, approach this analysis with a customer segmentation framework that enables you to speak about customer benefit from a more targeted perspective). As in the previous analysis, make sure that you incorporate the terminology and some of the various frameworks described in your reading that help you describe and analyze your recommended suite of services. Feel free to use your own home company if desired. Also, if you would like to place this analysis within the context of B2B, feel free to use this perspective versus the B2C perspective.
Must be done in APA format.
This assignment uses a grading rubric. Please read the rubric before you start writing your discussion paper.
|Excellent (4)||Good (3)||Needs Improvement (2)||Poor (1)|
|Discussion paper has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of academic language.||Discussion paper has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of academic language is acceptable.||Discussion paper has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate academic language is required.||Discussion paper has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for academic use.|
|Discussion paper Organization and Formatting||Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.||Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.||Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.||Sections are missing and/or poorly organized. Formatting is messy and unprofessional.|
|Discussion paper content/Thinking|| |
Discussion paper content is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.
|Discussion paper content is sufficient. Thinking and ideas are clear but could be expanded to be more thorough.||Discussion paper content is fairly basic and/or thinking and ideas lack some clarity and depth.||Discussion paper content is very basic and thinking and ideas are superficial and lack clarity.|
To place an order for Innovation and Creativity in the Mobile Space , please click on https://academicessayist.com/orders/ordernow