|Think about the problem description from your final project and then complete this ethical organizational culture assessment. （attached）|
[My TOPIC: For Ogilvy online advertising group
Moral problems in online advertising, especially influencer marketing ethics.
MCN organizations or KOLs/KOCs/Influencers themselves must decide if they will accept the promotion, will they only say good things/positive comments? Or will they tell the truth to guide consumers (their followers) properly?
Sometimes in order to increase the sales, they may exaggerate the advantages of the product, then the problem is how to balance ethics and reality in influencers marketing?]
[Memo attached]In your entry, answer the questions below. Show each question followed by your answer.
Think about what might happen if you take moral ownership, that is, speak up (Hannah et al., 2011) about the moral problem that you have identified for your memo. In particular, Matt and Shahinpoor (2011) talk about consequences that employees may experience by saying something about a moral problem.
1.What are the potential positive consequences?
2.What are the potential negative consequences?
3.Which positive or negative consequences are most likely to happen?
4.Which action as outlined by Kaptein (2010) do you think you would be most likely to take: inaction, confrontation, reporting to management, calling an ethics hotline, or external whistleblowing? Explain your choice, drawing from your scores for the various dimensions of the Corporate Ethical Virtues Model, among other things.