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Essay Assignment: Future of Global Marketing
Essay Assignment: Future of Global Marketing
| ORDER # | 100560 |
| PAPER TYPE | ESSAY |
| WRITING LEVEL | UNDERGRADUATE |
| WRITING STYLE | APA |
| # OF SOURCES | 2 |
| # OF PAGES & WORD COUNT | 2 ≈ 550 WORDS |
What do you see as some of the challenges that we will face in global marketing in the years to come?
After reviewing this week’s resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle each challenge identified. Discuss the impact of the pandemic on global marketing.
Post must be in 250-550 words
This assignment uses a grading rubric. Please read the grading criteria of the rubric before you start writing your essay.
Grading Rubric
Levels of Assessment
| Criteria | Inadequate=D (Below Standard) | Adequate=C (Meets Standard) | Above Average=B (Exceeds Standard) | Exemplary=A (Far Exceeds Standard) |
| Organization | Essay lacks logical organization. It shows some coherence but ideas lack unity. Serious errors. | Essay is coherent and logically organized. Some points remain misplaced and stray from the topic. Transitions evident but not used throughout essay. | Essay is coherent and logically organized with transitions used between ideas and paragraphs to create coherence. Overall unity of ideas is present. | Essay shows high degree of attention to logic and reasoning of points. Unity clearly leads the reader to the conclusion and stirs thought regarding the topic. |
| Level of Content | Shows some thinking and reasoning but most ideas are underdeveloped and unoriginal. | Content indicates thinking and reasoning applied with original thought on a few ideas. | Content indicates original thinking and develops ideas with sufficient and firm evidence. | Content indicates synthesis of ideas, in- depth analysis and evidences original thought and support for the topic. |
| Development | Main points lack detailed development. Ideas are vague with little evidence of critical thinking. | Main points are present with limited detail and development. Some critical thinking is present. | Main points well developed with quality supporting details and quantity. Critical thinking is weaved into points | Main points well developed with high quality and quantity support. Reveals high degree of critical thinking. |
| Grammar & Mechanics | Spelling, punctuation, and grammatical errors create distraction, making reading difficult; fragments, comma splices, run-ons evident. Errors are frequent. | Most spelling, punctuation, and grammar correct allowing reader to progress though essay. Some errors remain. | Essay has few spelling, punctuation, and grammatical errors allowing reader to follow ideas clearly. Very few fragments or run-ons. | Essay is free of distracting spelling, punctuation, and grammatical errors; absent of fragments, comma splices, and run-ons. |
| Style | Mostly in elementary form with little or no variety in sentence structure, diction, rhetorical devices or emphasis. | Approaches college level usage of some variety in sentence patterns, diction, and rhetorical devices. | Attains college level style; tone is appropriate and rhetorical devices used to enhance content; sentence variety used effectively. | Shows outstanding style going beyond usual college level; rhetorical devices and tone used effectively; creative use of sentence structure and coordination |
| Format | Fails to follow format and assignment requirements; incorrect margins, spacing and indentation; neatness of essay needs attention. | Meets format and assignment requirements; generally correct margins, spacing, and indentations; essay is neat but may have some assembly errors. | Meets format and assignment requirements; margins, spacing, and indentations are correct; essay is neat and correctly assembled. | Meets all formal and assignment requirements and evidences attention to detail; all margins, spacing and indentations are correct; essay is neat and correctly assembled with professional look. |
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