Effects of Negative Corporate Image
|# OF SOURCES||2|
|NUMBER OF PAGES & WORD COUNT||6 ≈ 1650 WORDS|
Crisis! Your company has just suffered a public embarrassment and must strategically communicate negative news to key stakeholders. To do so, your business communication team will produce 4x documents and a presentation that will communicate the negative news in a professional manner.
And MY TASK is to write a six page report to the board of directors summarizing the effect of the negative news (HINT: what were the real world negative effects?) and what is being done (HINT: what was actually done in real life?) to rectify the situation (each report must have 1x table, 1x graph, and 1x infographic).
THE COMPANY AND THE EVENT is : United airline
United Express Flight 3411 incident
|Excellent (4)||Good (3)||Needs Improvement (2)||Poor (1)|
|Report has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language.||Report has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable.||Report has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required.||Report has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use.|
|Report Organization and Formatting||Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.||Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.||Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.||Sections are missing and/or poorly organized. Formatting is messy and unprofessional.|
|Analysis/Thinking||Analysis is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.||Analysis is sufficient. Thinking and ideas are clear but could be expanded to be more thorough.||Analysis is fairly basic and/or thinking and ideas lack some clarity and depth.||Analysis is very basic and thinking and ideas are superficial and lack clarity.|
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