Corporate Strategy in Multicultural Environments

Corporate Strategy in Multicultural Environments

Faculty of Business and Law

Assignment Brief Year 2020/2021 January

Corporate Strategy in Multicultural Environments Assessment Information

This coursework-2 is an individual assignment. This assignment requires you to write 2000 words individual report. It is designed to assess learning outcomes 3 & 4 and accounts for 50% of the overall module mark. The intended learning outcomes (ILOs) are as follows;

Critically analyse and evaluate key issues in intercultural or multicultural management.

Apply a range of appropriate theoretical frameworks related to cross-cultural management issues.

The assignment accounts for 50% of the overall module mark.

Word count

The word count for this individual report is 2000 words (+/- 10%). There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations, but excludes the bibliography.

Individual Report Topic/Scenario

Background Scenario

The Renault–Nissan–Mitsubishi Alliance is a French-Japanese strategic partnership between the automobile manufacturers Renault (based in Boulogne-Billancourt, France), Nissan (based in Yokohama, Japan) and Mitsubishi Motors (base in Tokyo, Japan), which together sell more than 1 in 9 vehicles worldwide. Originally known as the Renault–Nissan Alliance, Renault and Nissan became strategic partners in 1999. Therefore, Renault’s CEO takes over the top job at Nissan.

Task for your individual report

Imagine that the manager of Renault in France ask you to provide some professional guidance in the area of cross-cultural management. Your task is to write an academic report on the potential cultural challenges that Renault from France may face in Japan. Your academic report should therefore include the followings:

• Introduction
• A brief background on the potential cultural challenges that could influence business operations of Renault from France in Japan.
• A range of cultural theories and frameworks should be applied to evaluate the potential cultural challenges that Renault likely to encounter while in Japan. To guide your analysis, you can also make comparisons between Japan and the France, in terms of cultural differences where applicable.
• The relevant strategies that can help Renault from France, to effectively manage the identified cultural differences and challenges identified by you.
• Conclusion: Outline the main findings of your study
• References

Criteria for Assessment of Corporate Strategy in Multicultural Environments Coursework (Individual Report)

Please refer to the Marking Scheme on how your work is assessed and graded.

How to submit your Corporate Strategy in Multicultural Environments Assessment

The assessment must be submitted by 18:00:00 GMT on 12/04/2021. No paper copies are required. You can access the Turnitin submission link through the module Aula page.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THE  CORPORATE STRATEGY in MULTICULTURAL ENVIRONMENTS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 15 working days after your submission date. If for any reason, there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.

Marking and Assessment Scheme

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