Corporate Strategy in Multicultural Environments
|# OF SOURCES||20|
|# OF PAGES & WORD COUNT||8 ≈ 2200 WORDS|
Faculty of Business and Law
Assignment Brief Year 2020/2021 January
|Module Title:||Cross Cultural|
|Module Code:||5010SSL JANMAY|
|Module Leader:||Dr Amy Nwanekezie|
|Time and Place:||Turnitin ONLY|
|Assignment Title||corporate strategy in a multicultural environments|
Corporate Strategy in Multicultural Environments Assessment Information
This coursework-2 is an individual assignment. This assignment requires you to write 2000 words individual report. It is designed to assess learning outcomes 3 & 4 and accounts for 50% of the overall module mark. The intended learning outcomes (ILOs) are as follows;
Critically analyse and evaluate key issues in intercultural or multicultural management.
Apply a range of appropriate theoretical frameworks related to cross-cultural management issues.
The assignment accounts for 50% of the overall module mark.
The word count for this individual report is 2000 words (+/- 10%). There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations, but excludes the bibliography.
Individual Report Topic/Scenario
The Renault–Nissan–Mitsubishi Alliance is a French-Japanese strategic partnership between the automobile manufacturers Renault (based in Boulogne-Billancourt, France), Nissan (based in Yokohama, Japan) and Mitsubishi Motors (base in Tokyo, Japan), which together sell more than 1 in 9 vehicles worldwide. Originally known as the Renault–Nissan Alliance, Renault and Nissan became strategic partners in 1999. Therefore, Renault’s CEO takes over the top job at Nissan.
Task for your individual report
Imagine that the manager of Renault in France ask you to provide some professional guidance in the area of cross-cultural management. Your task is to write an academic report on the potential cultural challenges that Renault from France may face in Japan. Your academic report should therefore include the followings:
Criteria for Assessment of Corporate Strategy in Multicultural Environments Coursework (Individual Report)
|overall module mark|
|Introduction and conclusion. A clear and coherent assignment||15%|
|Application of theories and frameworks. Understanding of issues and||35%|
|Knowledge, conceptual clarity, background to the study.|
|Objective analysis to identify and assess cultural differences and|
|challenges. Evidences and examples to support your argument, use of||30%|
|resources, critical reflection.|
|An appraisal of the relevant strategies and recommendation.||10%|
|Presentation, grammar and spelling|
|Accurate citations and referencing using the CU APA referencing style||10%|
|(at least 20 reference sources are required)|
Please refer to the Marking Scheme on how your work is assessed and graded.
How to submit your Corporate Strategy in Multicultural Environments Assessment
The assessment must be submitted by 18:00:00 GMT on 12/04/2021. No paper copies are required. You can access the Turnitin submission link through the module Aula page.
GUIDELINES AND BACKGROUND TO THE CORPORATE STRATEGY in MULTICULTURAL ENVIRONMENTS ASSIGNMENT
As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.
Self-plagiarism or reuse of work previously submitted
You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.
The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.
Return of Marked Work
You can expect to have marked work returned to you 15 working days after your submission date. If for any reason, there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.
Marking and Assessment Scheme
|In order to secure a mark in this range, a candidate must submit an outstanding answer that|
|could hardly be bettered. In addition to the criteria identified below for a mark between 70-|
|85%, an answer scoring a mark of 85-100% would show an excellent level of understanding|
|and critical/analytic skills and originality. For example, such an answer would include new|
|insights into international business which are not drawn from the literature but from the|
|student’s own critical thinking, and which add something to the existing literature. An essay|
|70 –||in this range will demonstrate a strong understanding of theories, concepts and issues|
|relating to international business. There will be evidence of wide-ranging reading from a|
|variety of valid sources (as described and presented in the marking criteria for 60-69%).|
|The assignment must be written in a clear, well-structured way with a coherent and|
|seamless flow and show evidence of independent, critical thought. It must show extensive|
|relevant reading on the subject and intelligent use of the material to present a well-|
|balanced and well-argued assignment. For example, the student will have considered a|
|range of relevant issues and be able to assess the strength and weaknesses of various|
|approaches/arguments and put forward a confident and articulate view of their own.|
|An essay in this mark range will demonstrate a good understanding of the requirements of|
|the assignment and of theories, concepts and issues relating to international business. An|
|assignment in this percentage range will include a balanced discussion of issues central to|
|the question, how these are addressed by different authors or sources and some critical|
|thinking into their relative merits or shortcomings.|
|60 –||The answer will be contain few errors and little, if any, irrelevant material. It will show|
|69%||evidence of reading from a variety of sources (i.e. more than 3 or 4) but not so many sources|
|that the discussion loses focus and becomes unclear or irrelevant. All sources should be of|
|some academic merit (e.g. books, journals, reports, media publications). Unreferenced|
|material from non-credible Internet sources MUST be avoided. All sources must be|
|included and properly referenced in the references. The assignment will be well-organised|
|and clearly written/presented overall.|
|The answer will demonstrate some reasonable understanding of relevant theories, concep|
|and issues relating to international business but also some minor errors of fact|
|50 –||The assignment will not be based on an extensive range of sources (for example few referenc|
|are included), or much evidence that they have been read closely or well-understood. F|
|example, the assignment will retell sources rather than analyse them. The assignment ma|
|be quite general in part. Some errors may be present.|
|Good standard of presentation, including use of English and handling of bibliograph|
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