Corporate Strategic Initiative Evaluation Essay
|# OF SOURCES||5|
|NUMBER OF PAGES & WORD COUNT||8 ≈2200 WORDS|
This is an individual essay writing assignment
Choose a company that is listed on the London FTSE or New York stock exchange, and that has implemented a strategic initiative successfully or unsuccessfully.
Critically evaluate the strategic initiative and its outcome using strategic management concepts and tools drawn from the first six weeks of the module, in order to explain its success or failure.
Your essay should reflect your ability to define, identify and critically evaluate a strategic initiative, one that has been implemented successfully or unsuccessfully in the past 10 years.
You should support your argument using at least one of the strategic concepts (and the associated tools and techniques) that were covered during the early weeks of the module during which we studied the internal and external environment, resources and capabilities, strategic purpose, organizational culture, and corporate and business level strategy.
You should demonstrate your research skills by obtaining, critically evaluating and using data and information from a range of quality sources. Critically evaluate means ‘make reasoned judgements based upon sound evidence and argument’. In-text citations and a references list, in Harvard Referencing Style, are required.
In your conclusion you should summarize your argument by integrating your research and analysis to explain in terms of strategic management theory the outcome (the success or failure) of the strategic initiative that you have chosen.
An Introduction (about 200 words) should provide a general background to the topic at the beginning. This should be followed by the main body where you need to present your analysis and/or discussion. The essay should show evidence of reading from at least 10 sources – including books, academic journal articles, newspapers/magazines and websites. It is OK to use some sources more extensively than others. Do not include charts and graphs in the core- text of the essay. These can be included in an appendix section at the end of the essay; however you need to cite them when you refer to them in the core-text. The Conclusion (about 200 words) of the essay should summarize the analysis/discussion and provide concluding statements.
You may choose the companies used in the workshop activity for your essay. But you will be expected to conduct a detailed analysis using a wider variety of sources (see point 1 above).
Your word-count can range between 1900 words to 2100 words. That is, a maximum of 10% (+/-) is allowed. The Reference list and Appendices do not count in the word-count.
Please refer to the marking criteria carefully for further information on what will constitute a higher mark for the essay.
To place an order for Corporate Strategic Initiative Evaluation Essay, please click on https://academicessayist.com/orders/ordernow