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Cluster Logistic Regression and Discriminant Analysis
Cluster Logistic Regression and Discriminant Analysis
| ORDER # | 100214 |
| PAPER TYPE | ESSAY |
| WRITING LEVEL | UNDERGRADUATE |
| WRITING STYLE | APA |
| # OF SOURCES | 2 |
| # OF PAGES & WORD COUNT | 4≈ 1100 WORDS |
PART 1:
1. What are the objectives of discriminant analysis?
2. American Airlines has hired you as a marketing research analyst. Your boss, the marketing manager, is wondering what statistical analysis should be conducted to determine the differences between the frequent fliers and occasional fliers in terms of five statements measuring attitude toward American Airlines on a rating scale. Explain to your boss (a student in your class) the analysis that you would conduct.
PART 2:
1. Discuss the similarity and difference between cluster analysis and logistic regression and discriminant analysis.
2. You have been hired as a marketing research analyst by P&G. Your boss, the marketing manager, is wondering whether the market for toothpaste can be segmented based on the bene-fits consumers seek when buying toothpaste. Explain to your boss (a student in your class) the analysis that you would conduct.
This assignment uses a grading rubric. Read it before you start writing your paper.
Grading Rubric
| Excellent (4) | Good (3) | Needs Improvement (2) | Poor (1) | |
| Language/Spelling/ Grammar | Responses have no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of academic language. | Responses have has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of academic language is acceptable. | Responses have has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate academic language is required. | Responses have has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for academic use. |
| Response Organization and Formatting | Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements. | Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing. | Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately. | Sections are missing and/or poorly organized. Formatting is messy and unprofessional. |
| Responses content relevance /Thinking | Responses content is relevant, comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough. | Responses content is relevant, and sufficient. Thinking and ideas are clear but could be expanded to be more thorough. | Responses content is not sufficiently relevant, fairly basic and/or thinking and ideas lack some clarity and depth. | Responses content is irrelevant, very basic and thinking and ideas are superficial and lack clarity. |
