Case Study in Public Relations
|# OF SOURCES||3|
|# OF PAGES & WORD COUNT||6 ≈ 1650 WORDS|
6 pages to answer each question separate of the end of the case after you read it in one page. so if have more than question try to answer them in one page for each case.
This assignment uses a grading rubric. Please read it before you start writing your paper.
|Excellent (4)||Good (3)||Needs Improvement (2)||Poor (1)|
|Case study paper has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of academic language.||Case study paper has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of academic language is acceptable.||Case study paper has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate academic language is required.||Case study paper has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for academic use.|
|Case study paper Organization and Formatting||Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.||Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.||Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.||Sections are missing and/or poorly organized. Formatting is messy and unprofessional.|
|Case study paper content/Thinking|| |
Case study paper content is comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.
|Case study paper content is sufficient. Thinking and ideas are clear but could be expanded to be more thorough.||Case study paper content is fairly basic and/or thinking and ideas lack some clarity and depth.||Case study paper content is very basic and thinking and ideas are superficial and lack clarity.|
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