Case Study 8: Business Ethics Writing Assignment
|PAPER TYPE||CASE STUDY|
|# OF SOURCES||N/A|
|# OF PAGES & WORD COUNT||4 ≈ 1100 WORDS|
Read Deceitful Spammer or Marketing Genius? and complete the questions at the end of the case study.
Link of the above article: https://www.scu.edu/ethics/focus-areas/business-ethics/resources/deceitful-spammer-or-marketing-genius/
Questions of Case Study:
1) Describe the ethical dilemma or dilemmas Rachel faced.
2) Do you think Rachel’s boss’ “Cindy Anderson” strategy is ethically acceptable? Why or why not?
3) What is Rachel’s obligation to her customers and what are Rachel ‘s obligations to the company
4) What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed “Cindy Anderson” strategy was deceitful or that she thought the strategy would cost the company customers?
No references required. 4 pages minimum.
This assignment uses a grading rubric. Please read the requirements of the rubric carefully before you start writing your paper.
|Excellent (4)||Good (3)||Needs Improvement (2)||Poor (1)|
|Paper has no spelling or punctuation errors and very few grammatical errors. Very well written and excellent use of business language.||Paper has a few punctuation or spelling errors. Few grammatical errors that don’t affect meaning. Well written and use of business language is acceptable.||Paper has some punctuation or spelling errors. Some grammatical errors but generally don’t affect meaning. Language is satisfactory overall but use of more appropriate business language is required.||Paper has numerous punctuation or spelling errors. Numerous grammatical errors that affect meaning. Language used is unprofessional and not appropriate for business use.|
|Paper Organization and Formatting||Relevant sections are included, and each is organized effectively. Formatting is professional and consistent and includes all required elements.||Relevant sections are included but could be a little better organized. Formatting is acceptable and/or one or two required elements are missing.||Relevant sections are included but organization could be improved. Formatting is inconsistent and/or many elements are missing or not formatted appropriately.||Sections are missing and/or poorly organized. Formatting is messy and unprofessional.|
|Paper content/relevance/Thinking||Paper content is relevant, comprehensive and detailed. Thinking and ideas are presented clearly, are engaging and thorough.||Paper content is relevant and sufficient. Thinking and ideas are clear but could be expanded to be more thorough.||Paper content is fairly relevant, basic and/or thinking and ideas lack some clarity and depth.||Paper content is irrelevant, very basic and thinking and ideas are superficial and lack clarity.|
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