Cable TV Print and Support Media Advertising Essay

Cable TV Print and Support Media Advertising Essay

This assignment is in marketing major . Please follow the instructions attached in the file.

You will need to observe each of the following three media categories (This assignment should be based on media that you have actually observed – not ones you’ve “researched” on the Web.)

NOTE:  For Cable TV Print and Support Media Advertising Essay assignment you must have access to cable television stations through a cable or satellite company – NOT a streaming service (or online)!!

In your paper make sure you are thorough in your analyses and answers!

1. Cable TV: (You cannot use “streaming” platforms for this assignment)

Select a popular cable channel – not one of the broadcast networks (i.e., not ABC, NBC, CBS, CW, or Fox).  Analyze the ads that appear in the commercial breaks during one program (show) on this one cable channel.  Provide specific and detailed answers to the following questions:

• What cable network did you watch? What program did you watch?
• What products/brands ran commercials (ads) during the show (be specific, detailed and thorough)?
• Analyze and discuss the similarities and/or differences in the products and brands that ran commercials during the program.
• Describe the commercials (ads) with respect to relevant marketing communication, creative, and message factors (you might, for example, consider the ads’ objectives, target market, creative appeal & execution style, length, use of celebrities, etc.). You don’t need to describe every individual ad – describe the ads overall as a group, but specifically using concepts from class.
• Do these commercials (ads) differ from those that would be found on shows running on the broadcast networks (ABC, NBC, CBS, CW, or Fox)? How? Why?  Be specific.

2. Print Media

Choose an issue of a magazine and analyze it from an advertising perspective:

• What is the magazine and issue?
• Who is the target audience? – describe in terms of demographics, life style, etc. of its readers
• Provide a detailed analysis of the following: What percentage of the magazine’s total pages is devoted to advertising versus editorial content (i.e., stories, articles, columns) – be specific and detailed (i.e., count ads/pages). Is there a clutter problem (Hint: check what this refers to!) in the magazine?  Why or why not?
• Report on the specific breakdown of the types of products and services advertised in the magazine (be specific, detailed, and thorough)? Why do you think these specific advertisers are attracted to this particular magazine?
• How might the magazine’s editorial content (the stories/articles, columns) influence readers’ processing of, and reactions to, the ads? Make sure you fully explain/discuss your answer.

3. Support Media

Describe the best ad in support media that you actually saw in this period (must be an ad you saw, not one researched on the Web).

• Where/when did you see the ad?
• What specific type of support media is it.
• Discuss why you think this ad was effective (i.e., justify/explain your answer).

Cable TV, Print Media and Support Media Advertising

* Write-ups are to be at least three (3) and no more than six (6) pages in length.*

**IMPORTANT – Ads must be current (within the last year)

** IMPORTANT – You may not use examples that were used in class or the text. **

** IMPORTANT – All assignments are due by the deadline – no exceptions **

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