BUS338 Corporate Governance and Strategy Project
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BUS338 Corporate Governance and Strategy Project 3: Team Project (50%)
In teams of a maximum of five, students are to choose an industry and firm in the Global 500
companies (Fortune 500) https://fortune.com/global500/.
Please Note: The team cannot choose an organization that any member of the team is or has
been employed by. In addition, the research is limited to online and secondary sources only.
Students are not to conduct primary research as this could require university ethics clearance.
You will submit each project deliverable via the LMS team discussion forum on the date noted,
in addition to compiling these for final submission. No additional sections are required for the
final submission (e.g. no introduction or conclusion) however the compiled submission should
contain: a cover page listing the team members and identifying the chosen company, a table
of contents, and a reference list. All word counts listed below are hard limits (i.e. you can go
below, but not over).
The BUS338 Corporate Governance and Strategy Project contains five parts:
Part Deliverable Due
1 External environment analysis 9am Monday Session 2
2 Business level strategy analysis 9am Monday Session 3
3 Ansoff Matrix 9am Monday Session 4
4 Corporate governance and controls 9am Monday Session 5
5 Corporate entrepreneurship leader program 9am Monday Session 6
The team members need to agree on how they will divide the requirements for the project and
to what academic standard these will be completed and formally record and agree to these
terms in writing using the team contract. It is recommended that each team member
contributes to each part, as allocating one part per team member results in a disjointed project
with minimal consistency in application. The team MUST use the LMS team discussion forum
to keep a record of the team contract, division of labour, team meeting times and attendance,
and all drafts and respective individual submissions to the team. A 10% penalty will apply to
the mark of any team member who does not use the LMS team discussion forum for the
aforementioned formal team communications.
Part 1: External environment analysis (750 words)
This part should detail the external environment relevant to the company your team has
chosen. Given the future focus of this unit, you need to understand not just current
opportunities and threats but where opportunities and threats will arise in the future. Any
images or graphs relied on should be paraphrased and sourced – no images are to be used
in the analysis.
It must include:
1. A PESTEL analysis.
2. An industry competition analysis.
3. Conclusions about the external current and future situation of the company
Part 2: Business level strategy analysis (500 words)
This part will analyse the business-level strategy of the company your team has chosen.
It must describe its business-level strategy (cost OR differentiation OR integrated) and:
IF it is cost leadership:
• Using the value chain:
o Disaggregate the company into separate activities.
o Establish the relative importance (%) of different activities in the total cost of
o Identify cost drivers: economies of scale, economies of learning, process,
sales, the scale of plants, size of, etc.
o Select the top three activities with the highest importance (%)
o Define opportunities for reducing costs for these top 3.
IF it is differentiation leadership:
• Define the positioning of your company
• Compare the positioning of your company with two of the closest competitors
• Come to a conclusion on the effectiveness of the differentiation strategy
IF it is integrated leadership (blue ocean):
• Define and describe a blue ocean for your company.
• Describe the red ocean in its industry.
• Discuss whether the company is, in actuality, in a red ocean or blue ocean, justifying
Part 3: Ansoff Matrix (500 words)
This part uses the knowledge gained in the previous two parts to suggest a new business
strategy for your chosen company based in application of risk analysis and the Ansoff Matrix.
Use the excel spreadsheet available on the LMS to work through the below steps. The
completed excel spreadsheet must be uploaded to the team discussion forum in addition to
the written part (steps 4 and 5).
Steps 4 and 5 are what contribute to the word count and are what should be included in your
1. Conduct a risk analysis to gain a better understanding of the dangers associated with
each strategy (market development, market penetration, product development, and
a. Identify at least 3 threats (events) for each strategy
b. Estimate the probability (as a percent) of the event occurring, and then multiply
this by the amount it could cost to set things right if it happens.
c. Consider whether the risk can be managed by answering the listed questions
d. If your answers to ‘c’ are mostly YES and the risk value is not too high, then
your option could be considered.
2. Take into account the stages of the industry life cycle
3. Choose the best strategy
4. Write a summary of your chosen strategy, detailing the what, how, when, where, and
5. Briefly explain the second-best strategy, and why it was not chosen instead.
Part 4: Corporate governance and controls (500 words)
This part addresses the suitability of the current governance structures of the chosen
company, and where improvements can be made.
It must include:
1. A summary of the corporate governance and organizational structure of the company,
including how this has changed over time
2. An analysis of the alignment between structure and strategy
3. Two justified suggestions for specific modifications that could be made to the
organizational structure, governance, or controls, to improve this alignment
Below are some questions to help you prepare the above:
• What type of corporate governance does the firm utilize? (e.g. Agency relationships,
ownership concentration, membership of board of directors (insiders, related outsiders,
• What type of structure does the firm employ? (e.g. Simple structure, functional
structure, multi-division structure, matrix, another… )
• Identify the controls that motivate the management team and employees to become
active in the company’s turnaround.
• A proper match between strategy and structure can lead to a competitive advantage.
Do you consider that strategy and structure match to create a competitive advantage?
• Analyze and describe how your firm has changed during the time in terms of structure
Part 5: Corporate entrepreneurship leader program (750 words)
This part involves developing a corporate entrepreneurship leadership program proposal that
could be applied in your chosen company. This program should aim to develop leaders ability
to anticipate and thrive in disruption.
It must include:
1. The eight dimensions in which any entrepreneurial leadership team must be engaged
2. The specific actions for each dimension
3. Creativity in the implementation of the program
Referencing Requirements for BUS338 Corporate Governance and Strategy Project
All written assignments must be referenced using the Chicago 17th Edition Author-Date
Referencing Style. The Murdoch library maintains a referencing guide here
https://libguides.murdoch.edu.au/Chicago. Written assignments must also be formatted with
size 12 font (either Arial or Times New Roman), 1.5 line spacing, justified alignment, and on
In addition to the itemized deliverables above which are to be uploaded to the team discussion
forum by the specified due date, your compiled Team Project must be submitted electronically
as a single word document file using the Assignment Tool in the LMS.
To ensure your work does not get mixed up with others’, use a filename that follows the
convention: Unit Code, Assessment Task, and Group name. For example:
BUS338TeamProjectFTATeam3. Students are required to keep a copy of all submitted
The unit coordinator reserves the right to moderate individual marks if it is evident that there
have been significant differences in the quantity and quality of contributions by team members.
Late submissions for which an extension has not been granted will have 10% of the total mark
deducted per day in accordance with the Assessment Policy
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