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BS4330 Global Business Practice Diet Assignment
BS4330 Global Business Practice Diet Assignment
| ORDER # | 100422 |
| PAPER TYPE | ESSAY |
| WRITING LEVEL | UNDERGRADUATE |
| WRITING STYLE | APA |
| # OF SOURCES | 6 |
| # OF PAGES & WORD COUNT | 11 ≈ 3,025 WORDS |
The premise of the Second Diet assignment for BS4330 Global Business Practice is about an organization (Robert Gordon University) CONSIDERING engaging with the specified location. The overall requirement (as per the assignment brief) is to explore that POSSIBILITY.
Before submitting assignments, you should check through it to ensure that:
- all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
- direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
- full details of the reference citations have been included in the list of references (in Harvard format).
NOTE
Coursework received late, without valid reason, will be regarded as a non-submission (NS) and one of your assessment opportunities will be lost.
If the word count of an assessment is considered critical, then this will be reflected in the assessment criteria for that assessment together with any consequent penalties.
Students are encouraged to review their work using the JISC Plagiarism Detection Service (Turnitin).
The University operates a Fit to Sit Policy which means that if you undertake an assessment then you are declaring yourself well enough to do so.
BS4330 Global Business Practice Diet Assignment Instructions
The assignment is to be carried out independently and individually – neither seek nor accept any advice or guidance from anyone other than the module co- ordinator or his agents. You are required to produce a typed document (in your own words) of a specified 3,000 word length. Note that the word count excludes: the title page; contents page; executive summary; reference list; and no more than six pages of relevant appendices. See the Submission Requirements Section later in this document for further explanation of the word count requirements. Your report should apply relevant theory, models, frameworks, issues and management vocabulary and draw upon your own secondary and tertiary research. Throughout this assignment, students should demonstrate their skills, knowledge and expertise in applying sound principles. Please refer in particular to Tables 1 and 2 and Appendix 1 in this document. The assignment is to be written in the format of a single Report and must address the requirements of the following assignment brief.
BS4330 Global Business Practice Diet Assignment Brief
This is a portfolio assignment with each student producing a single final report which incorporates appropriate responses to a series of specified tasks.
Scenario for the Assignment Brief
You are a consultant who has been asked by the Board of the organisation* to consider engaging with a target country* in order to extend its market (IMPORTANT: see Table 1 for the stipulated firm and stipulated target country). Your task is to apply relevant analytical frameworks from the module content to evaluate conditions prevalent in the target country and, using the organisation’s statements on its global business practice (this may incorporate, for example: their mission statement; codes of conduct; ethical statements; environmental standards; corporate social responsibility practices; and other salient policies) to identify any major issues or challenges which could affect the firm’s engagement (and choices of activities) with the target country. Consequently you will then have to propose (and justify) a preferred option for engaging with the target country and consider the consequences for management.
- Write about the FIRM/ORGANISATION and TARGET COUNTRY in Table 1 [some URLs are given to get you started on your information gathering].
Table 1: Firm/Organisation and target country
Robert Gordon University [higher education] in Egypt https://www.rgu.ac.uk/about https://globaledge.msu.edu/countries/egypt
The premise of the Second Diet assignment for BS4330 Global Business Practice is about an organisation (Robert Gordon University) CONSIDERING engaging with the specified location. The overall requirement (as per the assignment brief) is to explore that POSSIBILITY.
In summary, students will have to find information about the target country, the sector in which the organisation operates and the potential issues of engaging with the target location. Finding information and literature is part of the task for students themselves.
You should refer to the previous briefings on the First Diet assignment (though of course this Second Diet assignment brief is for a different organisation and a different target location). You must also ensure that the deficiencies of your First Diet submission (as set out in the feedback to your work) are addressed and improved in your Second Diet.
The required elements and structure of the portfolio are set out in Table 2.
Table 2: BS4330 Global Business Practice Diet Assignment Brief and Required Elements
| Item | Element | Comments | Anticipated Indicative Weighting/ Award of proportion of marks | Element Included or Excluded in the specified word count |
| 1 | Title page | Must include: • The title “Robert Gordon University in Egypt” • Word Count of main body (Items 4 to 10 inclusive). | Excluded | |
| 2 | Executive Summary | An overview of FINDINGS from the entire report. Note: must not exceed 450 words | 5% | Excluded |
| 3 | Contents page | Must include Page Numbers and section headings and subheadings. | Excluded | |
| 4 | Introduction | Identification of the organisation’s firm specific advantages. (NOTE – do NOT use SWOT) | 5% | Included |
| 5 | Political Economy of the target country | Identify key themes with particular emphasis on the consequences for the sector/industry of the firm. (NOTE – do NOT use PESTEL). | 20% | Included |
| 6 | Location Advantage of the target country | With reference to the sector/industry of the firm, apply all six elements of the Porter National Diamond Framework to the target country. | 20% | Included |
| 7 | Global business practice | Analyse and summarise the firm’s key issues and statements on its global business practice. | 10% | Included |
| 8 | Market Entry | On the basis of your analysis, state the preferred market engagement strategy and provide a justification of your decision. | 10% | Included |
| 9 | Modes of operation | Based on your market engagement decision, identify potential implementation and post-entry | 10% | Included |
| issues in ONE of the following three fields of international management: • Operations/Production • Marketing • Human Resources | ||||
| 10 | Conclusions | Write conclusions which synthesise and integrate issues, reaching a conclusion on the extent to which the firm’s global business practice will be comfortably aligned (or challenged) in the target country. | 20% | Included |
| 11 | Reference List | Supply a full reference list in accepted Harvard format. | Excluded | |
| 12 | Appendices | Supply relevant and properly acknowledged supporting information. Note: These will not be assessed. | Excluded (but limited to a maximum of 6 pages) |
Submission Requirements
Students are required to make themselves familiar with the University policies on Academic Misconduct and Plagiarism. These are available in Academic Regulations and also via the Library website.
- Word count is part of the assessment criteria. This figure is subject to + 10% of the specified word count (See Note 1 below for consequent penalties for failure to comply). Therefore the specified elements which are included in the word count must total no more than 3300 words.
NOTES
- As part of the assessment criteria for this assignment there is a penalty for deviating substantially from the word count or for poor spelling and grammar (deduction of up to 1 grade point from final grade for poor spelling and grammar and deduction of 1 grade point for deviations in excess of +10% of the specified word count).
- See Appendix 1 for the format of feedback. Appendix 1 comprises the RUBRIC that will be used to give feedback on your performance in the assessment and sets out the main academic assessment criteria for the The normal anticipated date for feedback to be made available to students is 20 working days following the published submission date.
APPENDIX 1
Module Global Business Practice RUBRIC and INDICATIVE FEEDBACK SHEET Resit/Second Diet Coursework/Assessment 2020/21
| CRITERIA and Weighting | A Pass Excellent or Exemplary 70-100% | B Pass Very Good 60-69% | C Pass Good 50-59% | D Pass Adequate 40-49% | E Fail Marginal 35-39% | F Fail 0-34% |
| Executive Summary. A one page overview of FINDINGS from the entire report.
5% weight | Summary clearly and persuasively communicates all key findings from across all required elements of the required report. Appropriate one-page length. | Summary provides a solid overview of key findings from across the report. Complete and communicates many key issues suitably. Appropriate one-page length. | Summary provides a solid overview of key findings from across the report. Complete and communicates key issues suitably. Appropriate one- page length. | Summary provides a reasonable overview of findings from across the report. Perhaps incomplete but communicates key issues suitably. Appropriate one-page length. | Summary provides only a limited or partial overview of findings. Approaching the appropriate one-page length. | Summary is absent or tends to act as a presentation of what will be done in the report rather than providing an overview of what was found by the report. Inappropriate length. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Introduction | Produces a | Produces a | Produces a | Produces some | Produces | Produces no, or |
| which sets out | persuasive and | very | reasonable | identification or | limited, | very limited, |
| the firm’s firm | insightful | extensive, | identification or | evaluation of | identification or | identification or |
| identification or | identification | evaluation of key | strengths in | evaluation of | evaluation of | |
| specific advantages
5% weight | evaluation of strengths in terms of firm specific advantages. | or evaluation of strengths in terms of firm specific advantages. | strengths in terms of firm specific advantages. | terms of firm specific advantages. | strengths in terms of firm specific advantages. | strengths in terms of firm specific advantages. Overly descriptive. Tends to regurgitate theory. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Political Economy of the target country. Identify key themes with particular emphasis on the consequences for the sector/industry.
20% weight | An extensive identification, gathering and communication of knowledge of key issues with a strong emphasis on integrating prevailing political, economic, and market conditions as they impact the selected sector/industry. | Identifies and communicates a wide range of relevant prevailing political, economic and market conditions with some consideration as to how they impact the selected sector/industr y. Facts are well- supported with interpretation. | Identifies and communicates a good set of relevant prevailing political, economic and market conditions with some consideration as to how they impact the selected sector/industry. Facts are supported with interpretation. | Identifies and communicates relevant prevailing political, economic and market conditions with some consideration as to how they impact the selected sector/industry. Facts are usually supported with interpretation. | A limited attempt to provide analysis of the prevailing political, economic, and market conditions as they impact the selected sector/industry. Overly reliant on presenting facts without interpretation. | A very limited or no attempt to identify and communicate prevailing political, economic, and market conditions as they impact the selected sector/industry. Tending to report facts without underlying interpretation. Overly descriptive. Tends to regurgitate theory. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| With reference to the sector/industry of the firm, apply all six elements of the Porter National Diamond Framework to the target country.
20% weight | Shows strong insight of industry factors using the required framework and formulates a persuasive conclusion. Draws on an extensive set of relevant evidence which is applied persuasively. | A very good number of relevant points across the framework with reasonable evidence of analytical interpretation. Strong research effort in finding relevant evidence. Evidence is applied persuasively. | A good number of decent points across most elements of the framework with some evidence of analytical interpretation. Clear research effort in finding some relevant evidence. Good communication of ideas. | Appropriately applies the required framework and demonstrates a basic competence reasonable conclusion based on that analysis. Supported by evidence with some overall interpretation. | Limited application of the required framework. Perhaps tending to repeat theory at the expense of application. Limited research effort to find relevant evidence to populate the framework. Incomplete or superficial. | Misuses the required framework. Application is absent, partial or erroneous with weak, flawed or absent conclusion. Lacking in evidence and/or interpretation of evidence. Emphasises theory rather than applying the theory to the task. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Analyse and summarise the firm’s key issues and statements on its global business practice.
10% weight | Strong coverage of the guiding principles of the firm. Clear and persuasive communication of underpinning principles. | Very good coverage of the guiding principles of the firm. | Good coverage of the guiding principles of the firm. | Adequate coverage of the guiding principles of the firm. | Limited coverage of the guiding principles of the firm. | Does not consider, or has very limited coverage of the guiding principles of the firm. Overly descriptive. Tends to regurgitate theory. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Propose a market engagement strategy supported by plausible justification of your decision.
10% weight | Engagement strategy is clear and persuasive. Recommendation fully employs many relevant criteria and persuasively argues for implementation of the selected method. | Engagement strategy is clear. Recommendation employs many relevant criteria with relevant argument for implementation of the selected method. | Engagement strategy is clear. Recommendation employs some relevant criteria. Perhaps lacking in arguments for implementation of the selected method. | Engagement strategy is clear. Recommendation employs reasonable criteria and could reasonably be considered by a firm within the sector/industry. | A proposed engagement strategy has been partially and incompletely considered. Arguments for adoption are not clear or persuasive or are confused. Tending to emphasise general theory rather than applying theory. | Recommendation of proposed strategy is absent, not clear or does not persuasively employ robust criteria and would likely be dismissed as impractical. Tending to repeat general theory without application to the task. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Based on your market engagement decision, identify potential implementation and post-entry issues in ONE of the following three fields of international | Persuasively communicates the practicalities of the selected management function with persuasive links to evidence which considers the contexts of the chosen market | Considers the management function to a very good extent. Directly evidences and considers the contexts of the chosen market engagement, | Considers the management function to a strong extent. Directly evidences and considers the contexts of the chosen market engagement, target country and relevant issue for | Considers the management function to a reasonable extent. Evidences and considers the contexts of the chosen market engagement, target country and relevant | Partial coverage of one of the management functions. Does not adequately link or consider issues with respect to the chosen market engagement decision. | Does not address or makes a very limited attempt. Does not adequately link or consider issues with respect to the chosen market entry decision. |
| management: Operations; Marketing; Human Resources
10% weight | engagement, target country and priorities of the industry/sector. | target country and relevant issue for the industry/secto r. | the industry/sector. | issue for the industry/sector to an adequate extent. | Limited context or evidence. | Lacking in context. Overly descriptive. Tends to regurgitate theory. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| Conclusions which synthesise and integrate issues, reaching a conclusion on the extent to which the firm’s global business practice will be comfortably aligned (or challenged) in the target country.
20% weight | A highly persuasive clear and well- communicated synthesis across all elements of the report with clear strategic insight. | A very strong and competent synthesis of key issues from across all elements of the report. | A solid attempt to synthesise key issues from across most elements of the report. | An adequate attempt to synthesise key issues from across most elements of the report. | Produces limited conclusions with partial or not wholly persuasive integration across all elements of the report. | Produces no, or very limited, conclusions which fail to persuasively integrate all elements of the report. Overly descriptive. Tends to regurgitate theory. |
| FEEDBACK | Particular strengths of the work where evident: | |||||
| Areas for particular improvement and suggestions as to how these could be improved: | ||||||
| TOTAL MARK % | OTHER COMMENTS | |||||
Note: The assessor will provide FEEDBACK to each element and a MARK for each element. Marks will be aggregated to arrive at a final TOTAL MARK which will be translated to a grade for the Module (see the Module Performance Descriptor).
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